I was gonna make this thread on MAL but I doubt I'd get a serious answer out of any of them, so here it is. I apologize if this topic is bothersome to the folks here.
When it comes to the state of modern anime, fanservice is often one of the biggest reasons people see it decaying. It's often the reason people view entire libraries of anime as terrible, regardless of their content. Some would say "Just look past the fanservice" but the question on my mind is "How much can that work?"
I think a lot of my issues with fanservice can be summed up if we liken it to a dessert. A treat. I feel that fanservice should be something sprinkled onto a work as a bonus. The problem (according to me) is that a lot of anime tend to view fanservice as the main course, and make entire anime with poorly written plots that are just riddled with Z-cups swinging around in people's faces. To the makers of these shows, fanservice is more important than decent writing, and so the work becomes shallow and pointless to watch unless you're specifically in it for the T&A.
This is why I don't have a problem with beach episodes, even in a show with a serious plot. It's a breather from the main action and drama, and a chance for the characters and viewers to relax and unwind from the tension of the previous episodes. It can also be a chance for the characters to bond, perhaps through physical contact, though preferably not unwarranted groping.
Another problem is when a show thinks it can have its cake and eat it too. An anime that immediately comes to mind is Cross Ange. Aside from being sexist as all get out, the show has a huge problem with not knowing when to pull back the fanservice. Not only is it thrown in your face every ten seconds with such excessive content that it's laughable, it's also used during highly inappropriate situations.
What should be a somewhat heartwarming talk between a mother and her teenager daughter, is ruined by the mother's laughably over-the-top cleavage exposing attire, and the daughter's translucent nightgown. Several characters are mourning the gruesome deaths of three people? Let's pan the camera in front of the protagonist's crotch as she wears nothing but bandages with blatant underboob.
I mean, just look at the uniforms that the characters wear when they pilot their badly done CGI mechs to battle dangerous, bad CGI dragons.
Now, as much as heavy fanservice shows don't appeal to me, I can appreciate that it's at least being as ridiculous as possible and doesn't pretend to be anything else. It's not promoting itself as a serious story with strong themes that the viewer might expect to have explored. It's not expecting you to invest yourself emotionally in the events taking place. It's just silly fun over-the-top fanservice.
Of course there's always exceptions. I don't even want to know what went into the minds of the people who made Eiken. And of course there's Moetan with its golden rule of "It doesn't matter how much the protagonist looks like a five year old if we justify it by saying they're seventeen. Then we can sexualize them all we want!"
And that's another thing right there. There's a huge difference between sexual appeal and objectification.
It's one thing to have a female character wear a revealing outfit, but 1 ) It should be her choice to wear the outfit, and 2 ) Her body and appearance should never be treated as more important than her character.
This is why I love Mia Fey of the Ace Attorney series. She has such a well fleshed out personality and story, aside from looking kinda ridiculous when channeled by Maya or Pearl, the series doesn't draw attention to her body, or reduce her to being eye candy. I can actually ignore this aspect and focus on so much more about her.
This next part might get a little iffy, so I'm gonna spoiler it for those who might not be comfortable with it.
- Spoiler:
Now, let me make one thing very clear. I don't condone sexual assault in any way. But if an anime has to use such a thing, that is NOT the time for any kind of fanservice.
Cheap drama sure, but if it's going to be used, it should be framed as a disgusting, reprehensible act, and not a chance to show off the main female protagonist in her underwear. NO slow pans up the character's body or close-ups on areas.
It should be used to show how vile or messed up the aggressors are, and have a realistic impact on the victim, and have them grow and recover from it, possibly by standing up to their aggressor or simply learning to stand up for themselves in general. The victim should never just be there for the sake of being victimized.
It's sad that I feel like this even needs to be said, but for all things wrong with anime, there's Cross Ange.
I haven't seen Free, but I'll never get over the amount of people who freak out over it, claiming it's the cancer that's killing anime, but then go and praise Kill La Kill as some savior of anime.
At least Free doesn't try to make fanservice out of a mother giving her biological daughter the bad touch, and having the show prattle on about how it's empowering to wear excessively revealing outfits, particularly ones that the protagonist is forced into against her will and can only use properly by accepting it.
This kind of thing is why, as much as I wouldn't watch a show like Yuri Kuma or Utena, I can't be too upset with them, as sexuality is an explored subject in them. It can get a little excessive (in the former at least) but it's not entirely just there for visual appeal.
It really shows how much of a financial crisis the anime industry is in when they constantly churn out shows where perversion and fanservice reign supreme because they know the otaku will give them the most of their profit. It's even sadder when when these shows are so blasted with censoring that it's almost pointless to even watch them. Giant white beams going across the screen are just ridiculous.
I get that they want to entice viewers to buy the blu ray, but when your show has fanservice so excessively that you can't show most of it, why even watch the TV version? Who's to say the blu ray is even going to have anything worth buying? The way this can be done correctly is to give your viewers a taste of the fanservice, enough that they'll KNOW buying the BD is worth it, instead of having them buy a big question mark.
Wow this went on for longer than I thought.