This image sums this show up nicely.
A friend on the tumblr side of the Magical Girl fandom convinced me to give this show a try and after only two episodes I don't regret it. It's precious beyond words and visually it's incredible.
The story seems simple enough. Two best friends attend a school for becoming idols and struggle to make it to the stop. The main girl, Ichigo seems oddly thrown in, like literally the only reason she's even there is because her friend just up and said "You're coming with me!" but by the second episode she seems comfortable with it and eager to become an idol on her own terms.
This show is exactly the kind of fluffy, colorful cuteness I need in my life. <3 It's cute as frickin' sin and just so happy and fun! One look at this show tells me it could NOT be further from targeted toward men and I love it for that.
The weirdest thing about the show is that it heavily mixes animation and CG. It literally looks like the character steps into a Precure ED video. The characters look kind of weird in CG (as that sort of thing often is) but the visuals are gorgeous enough that I don't mind it.